List Segmentation is not only a nice feature in Automation on a Mission but an essential tool. List segmentation means taking the information you learn about your prospects and clients/customers and using it to provide messaging that most interests and resonates with your ideal buyer. List segmentation makes your marketing easier, more successful and keeps you out of email jail by making your readers happy because you care about them enough to send them only the best of your content for them!
But in addition to marketing, list segmentation can be super helpful in getting a full picture of what's happening in your business, what's working and what's not. List segmentation allows you to learn valuable insights on your community and even helps you save money.
The more information you have captured that you actually use, the more effective your entire strategy will be overall.
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