Effective 2023, businesses are no longer permitted to send sms messages to just anyone. As a result of years of little to no accountability or regulations, telephone carriers have collaborated and established a firm stance on how businesses must operate when it comes to their customers and sms messaging.
All businesses that use any form of sms messaging will be required to formally register their business. This includes establishing a registration profile, identifying what kind of marketing campaigns you will participate in and showing examples of the kinds of marketing messages you will be sending.
While this is a one time registration, the process is very specific. If done correctly the first time can save you weeks of follow up to get your business registered.
This video will walk you through steps you should consider before starting the Business Registration in the Trust Center, all the way to completion of your business registration and campaign registration.
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