Work Smarter Not Harder in your Marketing Automations w/ Custom Fields

Work smarter not harder by making content that you will use over and over again universal. We do this with custom fields. This video will walk you through how to use custom fields to provide insights on your audience, but also to automate a singular experience even when users have different data that's generated by their wants needs or other info you have captured on them. Our use case in this video is how to use custom fields to indicate which lead magnet a user requested in our indoctrination series. This way you can have multiple lead magnets, but still only one indoctrination series.